⭐ How Google’s New AI Search (SGE) Impacts SEO
Google has launched a new search experience called SGE – Search Generative Experience.
This is Google’s AI-powered search system that gives quick, smart, and detailed answers right on the top of the search page.
Earlier, users had to click different websites to find answers.
But now, Google’s AI gives a direct summary, which changes how people search—and how websites get traffic.
In this blog, we will understand:
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What is SGE?
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How SGE works
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How SGE affects SEO
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What changes experts are seeing
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How you can optimize your website for SGE
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Best practices for ranking in the AI-generated results
Let’s start in very simple words.
🟦 1. What Is Google SGE (Search Generative Experience)?
SGE is Google’s AI-based search answer box that appears on top of the search results.
It gives:
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Quick answers
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Step-by-step solutions
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Tips
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Product comparisons
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Images
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Links
All inside one AI summary.
👉 In short:
SGE is like ChatGPT inside Google Search.
Example:
Earlier:
You searched “best phones under 15000” → You got 10 links.
Now:
SGE shows a AI-generated list of best phones, features, and pros/cons before the links.
This is the biggest change Google has ever made.