The Power of Personalization in Email Marketing
Introduction
Email marketing is one of the best ways to connect with customers.
But if your emails look the same for everyone, people don’t feel special.
That’s where personalization helps!
It means sending emails that match a person’s name, interest, and needs.
When people receive emails speaking directly to them, they are more likely to open, read, and take action.
What is personalization in email marketing?
Personalization means making every email feel personal – as if made only for a particular person.
Instead of “Hello Customer”, you say “Hello Anjali.”