SEO means Search Engine Optimization. In simple words, it is the process of making a website better so that it appears higher when people search on Google or other search engines.

When someone types a question or product name, Google shows many websites. But people mostly click the top ones. SEO helps your website come in those top results.

It works by doing some simple things like:

• Using the right keywords (words people search).

• Writing useful and clear content.

• Making the website fast and mobile-friendly.

• Getting links from other trusted websites (backlinks).

The main goal of SEO is to bring more free visitors without paying for ads.

In short, SEO is like telling Google, “My website has the best answer,” so it shows your site to more people and helps your business grow.

SMM means Social Media Marketing. In simple words, it is the way of using social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube to promote a business, product, or service.

People spend a lot of time on social media every day. SMM helps businesses reach those people directly. It can be done in two ways:

• Organic SMM – posting regular content like photos, videos, stories, and updates to engage people for free.

• Paid SMM – running ads on social media to reach a bigger and targeted audience.

The goal of SMM is to build brand awareness, connect with customers, increase followers, and get more sales or leads.

In short, SMM is about talking to people where they already spend their time online and making them interested in what you offer.

A Website Developer is a person who creates and manages websites. They make sure a website looks good, works properly, and is easy for people to use. Some developers write code, while others use simple tools like CMS to build websites.

CMS means Content Management System. It is software that helps people create and update websites without needing to know much coding. Popular CMS platforms are WordPress, Wix, Joomla, and Shopify. With a CMS, you can easily add text, images, videos, or new pages by just clicking and typing, like using Microsoft Word.

Using a CMS saves time and money because anyone with basic knowledge can manage the website. Website developers often use CMS to make websites faster, more user-friendly, and easier to update.

In short, a Website Developer (CMS) builds and maintains websites using tools that make the process simple and efficient.

Email Marketing is a way of promoting a business, product, or service by sending emails to people. It is like sending digital letters directly to someone’s inbox.

Businesses use email marketing to share offers, discounts, updates, newsletters, or reminders with their customers. It helps keep customers informed and connected with the brand.

There are two main goals of email marketing:

1. Build relationships – by sending useful content, tips, or greetings.

2. Increase sales – by sending special deals or product information.

The best part of email marketing is that it is low cost and reaches people directly. Unlike social media, where posts may get lost, emails go straight to the customer.

In short, email marketing is a simple digital tool to stay in touch with customers, build trust, and encourage them to take action like visiting a website or buying a product.

Google Ads is an online advertising platform by Google that helps businesses show their ads to people when they search on Google or visit websites.

For example, if someone searches for “buy shoes online,” Google shows ads of shoe companies at the top of search results. Businesses pay Google to display these ads. This is called pay-per-click (PPC) because companies only pay when someone clicks on their ad.

Google Ads can appear in different places:

• Search Ads – shown on Google search results.

• Display Ads – shown on websites, apps, or YouTube.

• Video Ads – shown before or during YouTube videos.

• Shopping Ads – showing products with prices and images.

The main goal of Google Ads is to bring more visitors, leads, or sales.

In short, Google Ads is a smart way for businesses to reach the right people at the right

A Content Creator is a person who makes and shares information, ideas, or entertainment in different formats like text, images, videos, or audio. They create content for platforms such as YouTube, Instagram, Facebook, TikTok, websites, or blogs.

The main job of a content creator is to inform, entertain, or inspire people. For example, a YouTuber making cooking videos, a blogger writing travel tips, or an Instagram user sharing fashion reels – all are content creators.

Content can be of many types: articles, reels, posts, podcasts, tutorials, graphics, or reviews. Good content creators know how to connect with their audience by making creative and engaging material.

Today, businesses also hire content creators to promote their products and build brand awareness.

In short, a content creator is someone who uses creativity and digital platforms to share useful or interesting content with people online.